Presenter: Aaron Patzer, CEO and FounderNotes from the Presentation: Mint's mission has always been to improve personal finance software – they currently have over 500,000 users (no indication of how many are active) and are growing at about 4,000 new account each day. Now are out of beta – the fastest growing user base are women in their mid 30’s. On Thursday they launched custom categories with alerts to let you know when you can go over your budget. They have added mortgages and investments to the site. Key information includes – what is in the users holdings and what it is worth – across all the users accounts. They wanted to know how well they are doing against the rest of the market. The other point of confusion has been performance vs. cost basis. Shows the value of account over time – and diversification across all accounts. New revenue stream to roll over old 401(k) by putting it into a better account – they partner with Fidelity, Scottrade, and eTrade.
Aaron indicated that over 10% users have used “Way to Save” feature – 50% have changed spending behavior.
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