Presenter: Kenneth Lin, CEONotes from the Presentation: Polled if the audience thought credit scores are important. Majority indicated yes. Used this to transition to overview of the product. The product has three value prop – free credit scores within seconds, educational tools to track and better your score, and they provide incentives and financial services offers. New product just launched this weekend – Credit Simulator (see below) – how doing certain things will affect your individual credit score. They simulated what applying for a new credit card would be. The next example – what would be the effect if they paid which card late. Common theme is that it is very pro consumer service.
Show Note: Credit Karma was selected as one of the Best of Show for Finovate 2008.
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