Finovate 2008 | FiLife

Presenter: Dave Kansas, President

Notes from the Presentation: First time that they have shared with outside folks what FiLife is doing. Indicated that FiLife provides simple inputs and dynamic outputs. At the core of the site they have 39 different categories with multiple products and companies. They have subject experts that will answer questions to your specific questions around any product. FiLife introduced a product picker for the credit card product page. You enter a series of data – and sorts through over 60 credit card companies to provide the best product for your individual needs – you can see in one easy number what the product means to you. The community will provide input on the specific product based on value. There is a compare feature that lays out the key attributes side by side.



Dave introduced the ‘The Stacker” (see above) – which performs an analysis of over 4million lines of data that is specific to your individual needs. Your have the ability to narrow categories and can toggle the view between the Pyramid and Geek view.