Monday, October 27, 2008

Finovate 2008 | SmartHippo

Presenter: George Favvas, Cofounder and CEO

Notes from the Presentation: George wanted to use SmartHippo to address the current financial problem – and thinks that if we didn’t solve the core problem we will waste $770 billion dollars. He commented on the fact that there are too many intermediaries with lending. Smart Hippo is a community of consumers helping each other with the collective power to change the way the industry works. First vertical is mortgage and they have consumer reviews. Provide the ability to rank thinks from customer service to disclosures. They also have a rate version – new version which will launch this month was demonstrated. First site of this type that combines data – feed by lenders, proprietary bot and other users who are feeding their own information. Two key innovations – no charge to feed data and the best ones bubble to the top.